Major Energy Provider

Energy provider, Victoria Electricity, selected Gigaforce to establish a strong market share across Victoria.

The challenge

Victoria Electricity had developed a strategy to rapidly expand across Victoria. The client needed partners to generate immediate brand awareness and convert a high number of customers.

With a large geographic area to cover the campaign necessitated a large skilled sales force.

The energy segment is a very highly regulated space with a zero tolerance to fraud. Gigaforce was chosen because of its ability to implement processes to ensure the highest ratio of compliance.

With low brand awareness, Victoria Energy faced tough competition from the established and trusted market leader, Energy Australia.

The solution

Gigaforce was selected due to its experience in successfully conducting sales campaigns that require the highest level of training and process compliance.

Within just a few weeks of being briefed by the client, Gigaforce had established and fully trained a sales team in Victoria to deliver on the strategy.

Extensive processes were implemented to ensure all sales processes were fully compliant and thorough checks were conducted on all contracts prior to passing them onto the client for execution.

The Result

Gigaforce achieved a high level of sales for Victoria Energy and contributed significantly to its rapid expansion across Victoria.

With robust compliance processes, and an outstanding level of customer acquisitions, the objectives were met.